LIVERPOOL Experience Campus, the new name for the organisation formerly known as The ACC Liverpool Group, has unveiled its new brand.
The full transition to the new identity is now live including a refreshed logo, visual identity and brand architecture that unite the campus under one name: Liverpool Experience Campus (LEX).
Situated on the waterfront, the organisation operates the Convention Centre, Exhibition Centre and M&S Bank Arena.
The launch of Liverpool Experience Campus marks the culmination of a two year strategic review shaped by consultation with staff, clients, partners and audiences. Since opening in 2008, the campus has welcomed more than 10.5 million visitors.
The ACC Liverpool Group name is officially retired, and the venues will now be known as the Convention Centre at Liverpool Experience Campus and the Exhibition Centre at Liverpool Experience Campus, while M&S Bank Arena retains its existing name.
Faye Dyer, Chief Executive Officer of Liverpool Experience Campus, said: “This marks a significant moment in our story. Liverpool Experience Campus defines who we are, what we stand for and the experiences we create across our venues. We are not a single building, we are a campus of brands, four stages delivering a world of possibilities. Our new identity brings clarity, strength and confidence, reflecting both the scale of our offer and our ambitions for the future.”
