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Butterworth Spengler invests in a rebrand ahead of their 100th anniversary

THE Directors of Butterworth Spengler, one of the UK’s longest established and fastest growing insurance brokers, which was founded in Liverpool, have invested in a rebrand as they near their centenary in 2024. The rebrand comes at a time when they have a firm focus on growth, and on attracting the best in the business to join their company.

Butterworth Spengler became part of the JMG Group in 2021, a move which MD John Lacey said had fuelled the Directors’ ambitious growth plans for the business, adding: “Joining JMG has helped us up our game. We knew we wanted to grow, and this has turbo charged it.”

Part of the firm’s growth strategy includes making acquisitions, the first of which was Gloucester-based insurance brokers, Brunsdon, which changed its name to Butterworth Spengler South West Ltd in 2022.

Butterworth Spengler has three divisions: Commercial insurance, professional risks, and specialist schemes and their areas of expertise include professional, commercial and manufacturing sectors including property, construction, retail, haulage and leisure.

Director Richie Bell said the timing of the rebrand, featuring a “fresh and modern” new logo, coincided with an exciting period for the business as they approach their 100th anniversary. A strapline: Part of JMG group (which is a ‘Top 30 UK Insurance Broker’ with £230m plus in gross written premium placed into the insurance market annually) has been added to the company’s logo. Meanwhile, the addition of the shield is a nod to Brunsdon Insurance’s logo, incorporating some of this business’s brand identity into the new design.

Butterworth Spengler’s Directors say that alongside their commitment to furthering company growth, they are also keen to make a valuable contribution to the local community. The firm has a longstanding reputation for supporting local charities, such as Nugent (a registered charity which supports vulnerable children, young people and adults through their schools, care homes, and community and social work services).

In order to empower their team to make a difference, they’re giving every member of staff one day a month to spend doing something for charity.

The rebrand includes a fresh new look for Butterworth Spengler’s website, reflecting the growth of the business, and although the company’s Directors may have 100 years of heritage to celebrate in 2024, their main focus is on the future, with ambitious plans for recruitment and company growth firmly on the agenda.

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