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Doctor Who lands well for National Museums Liverpool

National Museums Liverpool has seen a surge in retail sales following the launch of the world premiere of the Doctor Who Worlds of Wonder exhibition.

Revealing the science behind Doctor Who, the exhibition landed in Liverpool this May at the World Museum – creating huge demand for memorabilia from the hit TV show. A pop-up Doctor Who store at the city centre venue and online shop has sold more than 11,000 items since it launched – making history for National Museums Liverpool as its fastest selling retail range.

Memorabilia designed especially for the exhibition and classic gadgets are among the most in-demand items, including the infamous sonic screwdriver and an exclusive Gallifreyan alphabet artwork.

Karen O’Connor, National Museums Liverpool’s director of commercial enterprises, said: “Bringing the world premiere of the Doctor Who Worlds of Wonder exhibition to Liverpool has been an amazing experience and is proving very popular – attracting fans from around the UK, as well as international visitors to the city. We have created a special Doctor Who shop for the duration of the exhibition and hadn’t anticipated how much demand there would be for exclusive items, classic memorabilia and gadgets. Our retail team have been extremely busy over the summer – in our shop and with online sales – it’s made history as our fastest selling range.”

Five of the in-demand Doctor Who products include;

  • Gallifreyan alphabet mounted print
  • Trading cards
  • Sonic screwdriver
  • Sonic spork
  • Tardis T-shirt

As well as hosting the world premiere of the Doctor Who Worlds of Wonder exhibition, National Museums Liverpool’s venues have also starred as the backdrop for Doctor Who series 13, following filming at the Museum of Liverpool with cast members John Bishop and Nadia Albina last year.

Doctor Who Worlds of Wonder runs until 30 October at the World Museum.

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