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Liverpool fashion brand partners with UFC

LIVERPOOL-BASED fashion brand, Tokyo Time LTD has announced that they are the new official headwear partners with the world renowned Ultimate Fighting Championship ( UFC).

CEO Paul Davison said: “This long term partnership will allow us to showcase our products across the globe through the largest, most recognised and respected MMA organisation in the world and allow us to work with  premium global sports personalities and the largest pay-per-view (PPV) event provider in the world.

“We are very excited and looking forward to producing some bespoke collections and developing more celebrity partnerships and designs.”

Tokyo Time launched just over three years ago and have already secured multiple partnerships both on a national & International level with the likes of One Championship, NFL PA, LeMans 24hr, American Golf, Streetfighter and the hugely popular EuroLeague Basketball.

The accessories have a huge celebrity and online following and appeal to both men and women along with children as there is a range for them too.

The team at Tokyo Time also recently announced MMA featherweight champion Amanda Nunes as one of their ambassadors. She said: “I am thrilled to be a brand ambassador for the new UFC headwear partner, Tokyo Time. As I prepare for my return to the octagon and to reclaim my UFC Bantamweight belt I am excited to be wearing the best headwear in the fight game. A strong fight game needs a strong hat game. I also cannot wait for their new Lioness range to drop!”

To view the full range of accessories and headwear from Liverpool brand Tokyo Time head over to or visit Instagram @tokyotimeheadwear

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