LIVERPOOL Chamber has launched an ambitious new project aimed at helping charities and community organisations to develop new relationships with its members.
The scheme will create pathways for third sector organisations to engage with businesses across a range of sectors, showcasing their missions and seeking support for awareness and fundraising campaigns. It will also involve a new multiplatform campaign encouraging Chamber members to partner with a charity and educating them on ways to enhance their social impact and return on investment.
Charities will receive access to all events covered by a standard Liverpool Chamber membership, including monthly strategy events and Well Connected, which will each feature a dedicated charity speaking slot. Two Charity Sector Showcase events will be held each year, bringing together charity representatives and corporate partners interested in the third sector, as well as presentations by local and national funders and potential corporate partners on their aims and objectives in recruiting charity partners.
Organisations will also be able to enrol on the Chamber’s Business Growth Programme, gaining a diagnostic assessment of their needs, with access to six seminars covering a range of growth advice, expert mentoring and ongoing support. The programme contains a Responsible Business module, giving a quarterly platforming opportunity to one charity partner. A variety of marketing opportunities will also be made available to charities, including features in the Chamber’s Well Connected magazine, member newsletters, social media and selected media channels.
The scheme is launched as the Chamber announces its own new charity partners – Clatterbridge Cancer Charity and Everton in the Community – with the aim of raising significant funds for a joint project. The project will align with the Team Liverpool City Plan, of which Liverpool Chamber is the private sector partner, with the aims of tackling health inequalities and responding to what matters most to people in terms of improving their health and wellbeing across all stages of life – Starting Well, Living Well and Ageing Well.
Lesley Beattie, director of development at Everton in the Community, said: “We pride ourselves on building long term strategic partnerships with companies, individuals and foundations alike. We are very grateful to the Chamber for its support which will enable us to continue our life changing and life-saving work whilst helping to meet their own long-term objectives.
“Collaborating with our charity offers a host of tangible outcomes to benefit businesses and set them apart from their competitors. By aligning with one of our 40 programmes they can truly help to give back to their local community.”
Danielle Carney, corporate partnerships manager at Clatterbridge Cancer Charity, said; “We are so excited to be working with Liverpool Chamber and its members and we can’t thank them enough for choosing Clatterbridge as one of their partner charities for this year.
“After such a challenging 18 months, it’s lovely to still have the support of local organisations such as Liverpool Chamber and we hope many more will join us on our mission to provide the very best in cancer care and treatment right here in our region.
“Every penny raised through our partnership with the Chamber will go directly to our patients, helping to make a huge difference to the lives of those living with cancer across Merseyside and Cheshire.”
The Chamber is committed to raising significant funds at its Annual Awards on 18 November and the Silver Birch Garden Party event at the 2022 Randox Grand National, with around 400 attendees, as well as various other events throughout the year.