PR and digital communications agency, No Brainer, has been appointed to launch a new major visitor attraction on Merseyside.
Eureka! Science + Discovery, a new visitor attraction set to open in Wirral next summer, has selected No Brainer to lead on its PR and social strategy after a competitive pitch.
The new science and discovery centre is a sister site to Eureka! The National Children’s Museum in Halifax, West Yorkshire, and is due to open in summer 2022.
Located at the former Spaceport site in Birkenhead, the 2,700 sqm interactive centre has been co-created with children and young people from the local community, with part of the attraction set to be housed within the existing Seacombe ferry terminal.
No Brainer has been brought on board to develop and implement Eureka!’s PR and social media strategy, leading up to the launch of the new science and discovery centre in summer 2022.
Based in Warrington, No Brainer account director Michelle Turner said: “We’re thrilled to be working with the team at Eureka! and we can’t wait to play a part in establishing them as a key visitor attraction here in the north-west.
“It’s a really exciting win for the agency and the perfect opportunity to use our creativity to have some fun with the launch. Having visited their sister museum in Halifax as a child, I have fond memories of Eureka, so I’m delighted to help them deliver on this next innovative project which will certainly inspire future generations.”
Michelle Emerson, marketing and development director at Eureka! added: “No Brainer’s enthusiasm, creativity and results-focused approach inspired us from the outset, and we knew they were the right team to help us launch Eureka! Science + Discovery with a bang.
“We’ve got some exciting plans for the transformation of the building and so bringing the local community with us as we head towards the opening of Eureka! Science + Discovery is a crucial part of our journey.
“We’re confident that No Brainer will be fantastic partners and help raise awareness of this exciting new project throughout the north-west.”