Eddie The Eagle joins Wirral agency board

Ed Edwards and Mike Sowden OON Media

EDDIE ‘The Eagle’ Edwards, who became an international icon for his ski-jump endeavours at the Winter Olympics in 1988, has been appointed as a non-executive director of Merseyside based OON Media digital marketing agency.

Ed, whose real name is Michael Edwards, won the heart of the nation and became an overnight phenomenon for capturing the spirit of the Olympics. His self-belief, aspirations and unrivalled determination won him a legion of fans across the world.

OON Media is an independent digital marketing agency based in Wirral.

Like many independents in the creative industries sector, OON Media was hit hard as the impact of Covid-19 decimated hospitality, live events and theatre, corporate industry, and retail – key areas of business for the agency.

With all pre-booked work cancelled, the team took the opportunity to conduct an internal skills analysis to identify areas to develop and strengthen its offer. As a result, OON Media has now expanded its services, added to its team, and moved to larger premises in Birkenhead which are better suited to meet its needs as a business.

Shortly before lockdown, the business invested in state-of-the-art camera equipment for its in-house video production work. Production cameras are Netflix and BBC-approved and shoot footage in 4K. This was later followed by adding a 4K drone to capture high quality aerial photography and footage.

As restrictions slowly ease through the Government roadmap, OON Media are delighted to move into a new phase and announce Ed’s appointment to the board.  

The OON Media board also includes Chair Mike Sowden and Managing Director Chris Bland. Ed’s appointment will strengthen the board on a corporate level, as well as providing advice, expertise and opportunity across various platforms.

Wirral swimmer Nathan Young is being championed by OON Media as one to watch in the Deaflympics in Brazil 2022. Ed will provide invaluable advice and mentoring throughout Nathan’s journey.

He said: “OON Media is an innovative and forward-looking agency, and I’ve been suitably impressed with the team’s drive and passion for the creative sector.

“The pandemic has made us realise just how much we rely on all things digital to keep us connected and informed, so it’ll be extremely interesting to see how the business grows and develops with the industry.”

Mike Sowden, Chair of OON Media, added: “It’s quite a coup to welcome Ed to the family. He showed real grit, determination, and a stellar belief in everything he worked so hard to achieve. He had a goal, a dream, and he wouldn’t let anything get in his way or deter him. He just went for it.

“I’ve followed Ed’s career for three decades and have shared a similar outlook. He’s always been a real inspiration so it’s exciting to finally have the opportunity to work together. His experience and enthusiasm will prove instrumental as we move forward as a company.”