DIGITAL marketing agency Mayfly has appointed two new social media managers as it continues to expand its client services team.
Helen Smith has joined from internet software developer Angel Solutions and Anna Gribbin has moved from Liverpool salon Voodou, where she was head of social media.
In their new roles, Anna and Helen will be responsible for managing social media campaigns for a range of Mayfly’s SME ecommerce clients in the consumer lifestyle, food and drink and home improvement sectors. This will involve both organic and paid social content, as part of wider digital marketing strategies designed to build brand loyalty and drive sales.
Liam Patton, director of Mayfly, comments: “The past few months have created new opportunities for ecommerce businesses and even more so for SMEs, which tend to be more agile with their marketing than large corporates. We’ve seen increased demand from both new and existing clients keen to reach larger and more fragmented audiences online and have expanded our team as a result of this.
“Helen and Anna bring with them a wealth of experience in engaging consumers in competitive sectors and are used to running highly active, fast-paced social media accounts.”
In her previous role, Anna won ‘Marketing Campaign of the Year’ at the British Hairdressing Business Awards for a Facebook campaign that beat stiff competition nationwide.
In addition to managing social media and digital campaigns in her former role, Helen set-up the popular Liverpool food and drink blog Wandering Liverpool, which gained thousands of followers in under two years.
The new recruits will combine a mix of home and office-based working, servicing clients from across Merseyside and nationwide.