THE Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time.
In light of recent events, the festival will take place in two parts:
October will form Act 1 of the festival, focused on Covid-19 response and recovery, uniting giants in the fields of finance, tech, sport, and retail in their support of the festival.
The initial list of partners include: British Council, British Fashion Council, Coca-Cola, DCMS, Eden Project, Greenpeace, IBM, Iceland, International Fashion Academy Paris, IPSOS MORI, LFC, Mastercard, NESTA, Royal College of Physicians, Centre for Cities, B Lab UK, and ARUP.
The festival will use Act 1 to enable, support and galvanise its network and its audience to develop real, change-making initiatives and pledges in the aftermath of the crisis, and then leverage Act 2 in 2021 to bring everyone together to openly discuss those commitments.
Acknowledging the need for real and tangible change out of the pandemic, The Liverpool City Region will be the backdrop for this “build back better” initiative, while simultaneously providing a blueprint for cities around the world to emulate.
The international festival is curated by Culture Liverpool and Hemingway Design, on behalf of the Liverpool City Region and Metro Mayor Steve Rotheram.
While October will be a hybrid of live, digital and broadcast content, the objective for March, one year on from lockdown, will be to present the festival in its original vision: a mix of talks, workshops, knowledge sessions, fringe events and social experiences, hosting content you wouldn’t expect in places you haven’t been; by fully leveraging all that the Liverpool City Region has to offer, the festival will take place across workplaces and warehouses, temporary pop-ups to heritage sites – an imaginative mix of arts, culture and business.
Steve Rotheram, Metro Mayor of the Liverpool City Region said: “The Coronavirus crisis has given us the opportunity to think about the kind of world we want to live in and there can be no return to business as usual. In the Liverpool City Region we’re looking to build the UK’s fairest, greenest and most inclusive local economy, with a particular focus on inclusive growth and community wealth building. That means ensuring that local communities really feel the benefit from investment, with good-quality jobs and fair wages. We’ll need to do things differently, and the Good Business Festival is a fantastic way to showcase our region as a radical leader for ethical, values-driven businesses. I look forward to sharing ideas both on-line and then together in person about how we can be an exemplar to build back better with business as we start to recover.”
Liverpool Football Club CEO Peter Moore said: “We are living through a period of unprecedented times during this global pandemic and the way businesses adapt to new environments is critical to their future success. At Liverpool Football Club our priority has, and always will be, the health and wellbeing of our people, the local community and supporters. We have a local heart with a global pulse and our values remain strong throughout and beyond the pandemic. The ambitions of the Good Business Festival align with ours, and we are excited to be a part of something which is focused on generating more for business by doing the right thing.”