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Local agency boasts trio of client wins

A LIVERPOOL digital marketing agency has announced three new major client wins.

Hitsearch has welcomed Orla Kiely, Iceland Foods and the Green Sheep Group to its client list.

Fashion brand Orla Kiely has appointed the agency to take on a six-month project encompassing SEO, PPC, blogger outreach, influencer marketing and user experience and conversion rate optimisation, following a four-way pitch.

Major supermarket Iceland Foods has selected them to boost user experience and conversion rate optimisation. Hitsearch has recently invested heavily in cutting edge biometric equipment that allows them to test ‘real’ customers in the testing studio and get ‘real’ feedback about the physiological reactions to a website journey and will be undertaking a number of neuromarketing projects for the retailer.

Additionally, the Green Sheep Group has awarded Hitsearch a two-year paid media contract, focusing on the Little Green Sheep and Snuz brands, following a competitive pitch against three other agencies.

Andy Donaldson from Hitsearch said: “The industry is experiencing challenging times at the moment, so we are pleased and extremely grateful to add three major clients to our roster. 

“Premium fashion brand Orla Kiely represents everything we love about creativity, art and a solid product base and we are very much looking forward to working together.

“For many years, Iceland Foods have been leaders within their market. Their ongoing investment in their online presence and digital offering has brought us together, and our partnership will help their customers tenfold. Our mission is to make the Iceland website an even easier place to discover, buy and deliver food. Iceland is using our unique neuromarketing service to ensure that the great in-store customer experience is echoed online.

“Green Sheep group are a fantastic British brand and we are so excited to be working with them to grow their website revenue through a range of paid search channels.”

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