Metro Mayor launches latest COVID support programme

Steve Rotheram

METRO Mayor Steve Rotheram has launched the latest support programme designed to help Liverpool City Region business leaders navigate the unprecedented shock to the local economy of COVID-19.

Sustain is a new six-week online programme that will provide business leaders with the practical strategies and tools they need to boost their resilience in challenging times. With the first intake of business leaders starting this month (June), it will be rolled out to 240 city region businesses in six waves.

The programme is aimed specifically at businesses in the advanced manufacturing, clean growth, health and life sciences, professional and business services, and supply chain and logistics sectors.

Metro Mayor of Liverpool City Region, Steve Rotheram, said: “We know from our surveys that 95% of businesses are undergoing huge challenges right now as a result of unprecedented circumstances. It is clear that the scale of the immediate and long-term financial support required for our economy, which will run to the hundreds of millions, cannot be met from local resources alone.

“Sustain is the latest of our support programmes for business and one geared towards helping businesses adapt to the seismic economic changes they and we are facing. Delivered by one of the region’s most innovative business development organisations, it will help businesses develop strategies to sustain and adapt their operations during this difficult time and emerge from it stronger and better prepared. 

“By connecting local business leaders with each other, and with experts who can provide a listening ear as well as practical guidance, our aim is to help our business build a more resilient local business community that can weather not only this storm, but those they may be faced with at any point in the future too.”

Sustain offers business leaders a space to strengthen their pipeline, rebuild their business plan and create clarity across the business. Its aim is to support and connect business leaders, many of whom will be currently facing similar challenges as the local economy responds to the global pandemic.

The course will be made up of three modules over six weeks.  Each module includes an interactive online workshop and collaborative breakout sessions, followed by access to digital resources and workbooks to support leaders to keep their team on track.

Business leaders from relevant sectors are encouraged to sign up for Sustain via the link: