ORGANISERS of Liverpool’s summer-long Pier Head Village Festival, the UK’s first all summer festival, have announced that the event will return for its third year to the city’s waterfront on Saturday 14th July.
The Pier Head Village has evolved to become a celebration of Liverpool art, music and culture, for people of all ages. The Village is now a complete day-to-night summer experience, from art, music, bars, street food and breakout seating areas to the chance to experience some of the world’s biggest thrill rides.
This year the event has rides including Air Maxx, No Limits, Top Buzz and Magic Mouse rollercoaster, as well as the return of the hugely popular Sky Swing completing what organisers have dubbed “The Thrill Village”.
Set against the spectacular backdrop of the Three Graces, part of Liverpool’s UNESCO World Heritage Site, the free to enter, 7 day a week festival will run from July to September and will completely transform the Pier Head to deliver a programme of world-class offerings for people of all ages.
Following the festival’s success in 2017, attracting more than 500,000 visitors, the Village has proven to serve as a launchpad for visitors to experience the entire Liverpool waterfront. Recent study of the festival revealed that it significantly grew the city’s day-tripper market, with almost 50% of Pier Head Village Festival visitors extending their city visit to experience the Albert Dock, British Music Experience, Beatles Story, Mersey Ferries and the Museum of Liverpool.
Mayor of Liverpool, Joe Anderson, said: “Our research into last year’s event shows that thousands of people are choosing to come to Liverpool specifically to enjoy a day out at the Pier Head Village. They are bringing their friends and families with them to share the day with and many are taking the opportunity to visit other renowned Liverpool tourist attractions while they’re here.
“We know that the festival is helping to attract and retain visitor interest in the city, supporting the tourist economy and helping to showcase our iconic waterfront. It will be a fantastic addition to the Liverpool 2018 line-up of events.”
Village Creator, Martin O’Shea said: “We are hugely excited and proud to announce the return of this year’s Pier Head Village and it’s going to be bigger and better than ever before with a programme of activities to entertain people of all ages and tastes.
“The Village returning is a fantastic addition to Liverpool’s already impressive 2018 line up of events and will further showcase Liverpool’s iconic waterfront hub enabling our visitors to experience other renowned Liverpool tourist waterfront attractions with a much greater menu of fun to pick from.
“We want the festival to continue to play a major role in attracting and retaining visitor interest in the city, supporting the local tourist economy as well as providing more than 100 new summer jobs for local people every year”.
The Village is free to enter and will run from 14th July – 9th September. For more information go to www.pierheadvillageliverpool.com