A COLLABORATIVE work by Liverpool design agency, Smiling Wolf and creative landscape design studio BCA Landscape has been recognised in this year’s D&AD Awards.
The D&AD (Design and Art Directors) is a professional organisation which represents the global advertising, design and digital industries.
Its annual awards are the ultimate creative accolade, with winners presented with one of four pencil trophies, considered by many, to be the pinnacle of their professional achievement.
Within the awards category of Spatial Design / Design for Public Spaces, D&AD judges selected ‘The Voyage’ to receive a wood pencil award; which represents the best in advertising and design for the year.
Commissioned by Liverpool City Council to commemorate the centenary of the city’s Grade-II listed Cunard Building, The Voyage is the centrepiece of an urban landscape scheme that celebrates the golden age of transatlantic travel, which helped shape the city’s culture.
As one of Liverpool’s ‘Three Graces’, located on the Pier Head, itself a world-heritage site, the Cunard Building was once a gateway to world which millions of people passed through before boarding Cunard ships to make their journey to the new world.
The public realm scheme recounts some of the defining moments in Cunard’s history, through illustration and typography inlaid in bronze onto six large granite benches, which stretch for more than 50-metres along the length of the building’s facade.
Many of Cunard’s best known vessels are also remembered in the work, with names including Queen Mary and Campania which when constructed in 1892, was the world’s fastest ocean going liner.
Speaking about Smiling Wolf’s award, Agency Director Simon Rhodes said: “We’re delighted that our design industry peers have responded so positively to the work that we do – receiving a D&AD pencil for The Voyage is a serious accolade, one which we don’t take lightly. Smiling Wolf comes of age in 2018, and we’ll be celebrating 18 years in business – this award only helps to make that milestone event even more poignant.
“I’d like to thank all of the team for their ongoing commitment and dedication in producing what’s now recognised, as world class design work.”
Joe Anderson, Mayor of Liverpool, said: “I’m delighted that Smiling Wolf and BCA Landscape have been recognised internationally for the brilliant design work they delivered to mark the centenary of one of Liverpool’s greatest buildings.
“I receive visitors from cities all over the world and the impression they have of Liverpool is formed by the experience of arriving at the Cunard Building – and they are always stunned by its beauty.
“The design has certainly added to that impression and it’s always a thrill to know Liverpool companies have enhanced the appeal of our World Heritage site in this way.”