LIVERPOOL BID Company has signed a deal with Liverpool City Council to become one of the official sponsors of this year’s Liverpool 2018 culture programme – marking the tenth anniversary of the city’s reign as European Capital of Culture.
The agreement will throw the international spotlight on the BID areas and put BID levy payers located in and around Bold Street, Church Street, Williamson Square, Metquarter, Cavern Quarter, Castle Street and Old Hall Street at the heart of the action. It is hoped the year-long celebration will boost footfall to the BID and increase revenue for businesses located there.
Events already announced that will directly involve the BID with added animation and spectacle include Chinese New Year (February 16-18), The Three Festivals Tall Ships Regatta (May 25-28) and Feast of Fire at St George’s (March 23-25 and March 30-April 2), with more exciting events to be announced in the coming months.
Welcoming the deal, Bill Addy, chief executive, Liverpool BID Company, said: “Liverpool BID Company is thrilled to be supporting Liverpool City Council and its Liverpool 2018 campaign. It is our ambition that our levy payers feel the direct benefits from this extraordinary culture programme – and to showcase the rich cultural and leisure offer within the BID areas, including Church Street, Bold Street, Cavern Quarter and Castle Street.
“European Capital of Culture was a game-changer in the city’s long history and its impact is still being felt today. We now have an opportunity to create a new legacy for the city, and remind people – including the local community and visitors from outside the City Region – just what a fantastic place Liverpool is.”
Assistant mayor, councillor Wendy Simon, said: “We’re delighted that Liverpool BID Company are one of the official Liverpool 2018 supporters. This is going to be a huge year for the city as we celebrate our cultural renaissance – over the past decade we have grown in confidence, ambition and creativity and this year gives us the opportunity to show just how far we’ve come.
“It is set to be an unforgettable year for residents, and without a doubt visitors will travel from across the world to experience for themselves the amazing culture offer in the city. Here’s to an incredible year!”
For more information on already released projects and to help plan your visit to Liverpool go to www.visitliverpool.com/2018.