THE Royal Liverpool and Broadgreen University Hospital’s R Charity is hoping to turn Liverpool ‘pink’ for the month of October with the support of local comedian Pauline Daniels, who celebrates three years in remission this year. October is breast cancer awareness month, and in the lead up to the month, R Charity has joined forces with Pauline Daniels to help raise awareness and funds for the Royal’s Breast Unit. The Pink Party campaign is being kicked off with Pauline and Capital FM calling for the people of Liverpool to register and host their very own Pink Party, in support of the breast unit appeal. The funds raised will enable the Royal Liverpool University Hospital to buy three new mammography units, including two with the latest tomosynthesis technology for the breast unit. The equipment will be able to help diagnose breast cancers earlier, when treatment is most effective, whilst reassuring most patients and improving the outcomes for women facing this challenge. Pauline is passionate about raising awareness and much needed funds for the breast unit, and feels that her involvement is vital to help spread the word about breast cancer and to help improve lives of patients in the future. Pauline Daniels said; “I’m backing the Royal’s Pink Party campaign, to send a message to women (and men) highlighting the importance of checking their breasts and knowing the things to look out for. I challenge you to hold a Pink Party to raise funds for the brand new 3D mammography machines that will be vital in saving and improving more lives in the future. Pauline added “When I was a girl, a woman with breast cancer would lose her breast, her life or both. Today we can make a real difference, so come on girls and boys; it can affect us all, let’s make the experience better for cancer patients now and cancer patients to come.” As part of the Pink Party campaign a grand Pink Party afternoon tea is taking place on 12 October at 30 James Street Hotel. Survivors, relatives and fundraisers will join together to celebrate by turning pink for breast cancer awareness month. The Pink Party campaign hopes to encourage both men and women to take part, and the event at 30 James Street promises lots of fun. Entertainment will include a pink afternoon tea, live performances from ‘James the singer’, beauty treatments from Harvey Nichols Beauty Bazaar and a raffle with lots of prizes. Each person that attends will be entered into a prize draw to win a luxury overnight stay at the hotel. Aimee Clare, senior community fundraiser said: “We are extremely grateful to Pauline Daniels for her support for this year’s Pink Party campaign, and to everyone that is thinking about registering to take part. We couldn’t dream of raising the money that we need to invest into lifesaving equipment for the new breast unit without the support of local people, organisations and places.” Aimee added: “Organising your Pink Party couldn’t be easier, but if you need any inspiration or support, please get in touch. Don’t forget you can also tweet us @RCharityLpool or visit us on Facebook www.facebook.com/rcharitypinkparty. You can also nominate your friends to post a #RPinkParty selfie and ask them to text to donate by texting: ‘PINK46 £5′ to 70070 to make a £5 donation straight to the Breast Unit Appeal.” For tickets to R Charity’s official Pink Party launch at 30 James Street or simply for more information on getting involved or registering for your own pink party pack please visit www.pinkparty.org.uk or call 0151 706 3172.