ALZHEIMER’S Society and Radio City presented 30 Year 9 pupils from King David School, Archbishop Blanch School, Fazakerly High School and St Hilda’s school with special certificates after they took part in an engagement project to raise awareness of dementia in Merseyside.
Radio City’s education academy invited the children into the Radio City tower earlier this year to record the script they had developed about dementia and create an information commercial. This was judged by Alzheimer’s Society staff, a service user and station representatives.
Steve Green, Operations Manager for Alzheimer’s Society in Merseyside, said: “This was a great initiative and we were delighted to be approached by Radio City and be involved in this project. The quality and insight the pupils bought to their work was excellent and resulted with the final commercial being an amalgamation of the schools thereby capturing highlights from a number of scripts. The final commercial ran on-air through March and April.
“The pupils were really interested to learn about dementia and were very happy with their certificates! This kind of opportunity is really valuable to the pupils – they are the decision makers of the future and dementia is a huge concern for us all.”
Daisy Robson, Youth Engagement Officer for Alzheimer’s Society, said: “This project goes hand in hand with Alzheimer’s Society’s ambition to create a dementia-friendly generation. It was a fun and creative project for the pupils to get involved with and has increased their knowledge and understanding of dementia which they can go on to share with family, friends and their local community.”
Lisa Wise, Radio City Account Manager, said: “Radio City’s Academy tailored this programme to help enhance self-referrals and increase the awareness of dementia across Merseyside. The academy projects gain great engagement from the students and when it comes to initiatives we can tailor them to various different topics, Alzheimer’s being just one of them. The competition was made up of some fabulous creative scripts. Well done to everyone!”
Laura McQueen, English Teacher from Archbishop Blanch School, said: “This opportunity was a wonderful experience for our students and they really enjoyed having the chance to visit the Radio City tower to deliver their scripts. They have learned a lot about Alzheimer’s as well as being able to learn about how to record an advertisement raising awareness for Alzheimer’s Society. Thank you so much for the opportunity!”
Alzheimer’s Society provides a wide range of support in Merseyside where it’s estimated that 14,731 people are living with dementia. Services include Singing for the Brain, Memory Café’s, peer support groups, carer information programmes as well as the help of specialist dementia support workers. To find out more about Alzheimer’s Society services in the area log on to www.alzheimers.org.uk/localinformation