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National Museum Of Music Sets Opening Date

BRITISH Music Experience (BME) a large-scale national exhibition dedicated to the history of British popular music which is operated by TBL International, operators of the award winning Titanic Belfast have announced that the new Liverpool attraction will open on February 11 2017.

The permanent exhibition, located in Liverpool’s historic Cunard Building on the city’s Pier Head will show visitors how rock, pop, dance and other music genres have influenced British culture over the last seventy years.

The Cunard Building, which recently celebrated its 100th anniversary, was once the global headquarters of the famous passenger shipping line and the BME operators will repurpose the original first class passenger lounge to house the exhibition.

The BME comprises a rich mix of more than 600 iconic artefacts and over 90 hours of audio-visual digital content, of which approximately 10% focuses on Liverpool bands and musicians including The Beatles and Cilla Black.

Taking visitors on a comprehensive trip through British music history, the 16000 sq ft exhibition has eight interactive spaces which explore different British music genres, starting in 1945 with skiffle and rock and roll and progressing to Swinging London and Psychedelia of the 1960s, Glam rock, Punk and New Romanticism of the 70s and 80s, before heading to the 1990s, with the UK house music scene and the global phenomenon of Cool Britannia.

Liverpool was recently named a UNESCO City of Music due to its musical heritage and music’s place in both the city’s culture and its economy.

The BME Trust, chaired by concert impresario Harvey Goldsmith will bring their digital and physical collection valued at more than £5m along with a capital investment of £2.6m made up from the Trust, grants and commercial investment provided by Liverpool City Council.

The attraction will create 35 full time positions and has projected annual visitor numbers of circa 200,000.

BME stakeholders include The BME Trust, Liverpool City Council, Marketing Liverpool, The BRITs, LIPA and musical instrument and professional audio equipment manufacturer, Gibson.

Speaking at the launch event, Tim Husbands, CEO of BME commented: “Music is inherent and entwined with Liverpool’s history, present and future. By capitalising on the UNESCO City of Music and Liverpool’s existing tourism platforms, together, with the project’s stakeholders, we will deliver a unique and successful visitor attraction. The BME is a national museum with an international standout.”

Claire McColgan, Director of Culture for Liverpool added: “We are delighted that the iconic Cunard Building will be the new home for this fantastic attraction. Liverpool is the perfect location for an exhibition of this calibre which celebrates the influence British music has had on society.

“It’s a welcome addition to our world heritage waterfront, and is yet another must-visit cultural offer in the city which creates jobs and boosts the local economy.”



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