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Take A First Look Inside About The Young Idea

WE’VE had a sneak preview of the new exhibition About The Young Idea – charting the rise to fame of The Jam.

Curator Nicky Weller – frontman Paul’s wonderfully friendly sister – showed us around the impressive display on the ground floor of the Cunard Building. The exhibition was previously at Somerset House in London but the Liverpool version is 10-times bigger.

Visitors will enter the exhibition via a London Underground tunnel and then walk into a gig room were the group’s original gear is on stage and 2 large screens show and blast out footage of live performances – this is not a quiet exhibition.

The rest of the exhibition features fascinating Jam memorabilia but also charts the social history of the era.

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Thanks to a brand new free, user-friendly app developed by Stikit and VCode® technology, About the Young Idea takes music exhibitions to the next level. Visitors will be able to interact with exhibits using the app on their smart device to get extra exclusive content throughout the exhibition, and it also allows music lovers to store up to five of these show exhibits on their device to enjoy in their own time.

The exhibition will be open to the public from Friday 1 July to Sunday 25 September.

This will be the last time it will be on view in the UK.

Tickets for the show will cost up to £9.50, with discounts at off-peak times, and are limited each day to ensure the best possible experience for audiences.
Nicky Weller said: “Last year at Somerset House we were taken aback at how the fans reacted to the exhibition.

“People from around the world got in contact saying that they wanted to see more, so we have spent the last year working on this show which is without doubt the most in depth look at the band there has been.”

Paul Weller said: “Liverpool was (and still is) always such a brilliant city for us to play in and it’s great that The Jam exhibition is moving there. I’m hoping everyone enjoys looking back over the good ole’ days!”

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Bruce Foxton, Jam bassist, said: “Liverpool – a fantastic City for The Jam. We enjoyed being there, now enjoy the exhibition.”

Rick Buckler, the bands drummer added “It is fantastic news to hear that The Jam exhibition is being held in Liverpool we played some of our most enjoyable shows here, from Erics to The Liverpool Empire, great memories of great audiences.”

Co-curator Den Davis added “We have made it as exciting as possible, so if you are an obsessive Jam fan or just a fan of musical culture then there is something in here we know you will love.”Mayor of Liverpool, Joe Anderson, said: “When we were awarded UNESCO City of music status at the end of last year, we were clear that would mean not just celebrating this city’s incredible musical heritage and future, but also music and bands which have shaped music from across the world.

“The Jam are a perfect fit. Brilliant music with a fierce political undertone.

“It is a real honour that they have chosen Liverpool, and wonderful we are able to host them in the Cunard building as we continue to grow the brilliant musical offer across the city.”


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