LIVERPOOL’S Albert Dock has launched its strategy ‘Albert Dock – Celebrating 175 Years 1846-2021.
The Dock is the North West’s most visited free tourist attraction with over 6m people visiting last year. The new strategy aims to ensure that the Grade I listed estate is orientated around the future visitor economy, building to a year of celebration in 2021.
The themed years will be: 2016 –Engaging hearts and minds; 2017 –Unlocking heritage; 2018 – Culture and creativity; 2019 –Inspirational events; 2020 –Thought-leadership rooted in knowledge and experience and 2021 – Celebrating 175 years of Albert Dock and establishing its legacy for the future.
Some of the key projects include an international research programme that will position Albert Dock as a thought-leader of regeneration, working with the Hesletine Institute of Public Policy and Practice at University of Liverpool, to understand the Dock’s journey since the 1980s and its importance to future developments.
A culture group to be chaired by Claire McColgan MBE, director of Culture Liverpool, will be developed with partners Liverpool Biennial, Tate Liverpool and Albert Dock, to explore the option to commission a piece of public art that will become a new tourism asset and iconic symbol for the Liverpool waterfront.
The Dock will also work with key partners to develop the physical landscape an establish the Dock as a gateway to Liverpool’s iconic waterfront.
Sue Grindrod, chief executive, Albert Dock Liverpool said: “As the forefather of regeneration and tourism in Liverpool and one of its first place makers for the city, it is important that the dock continues to evolve and grow in order to meet the needs of the modern environment and evolving audiences, and to reflect its own aims to be pioneering, award-winning, game-changing and show-stopping.
“While the strategy provides an opportunity to celebrate the Dock’s illustrious past, more importantly it enables us to push forward and create a legacy that adds to the tourism assets in the city and offers new experiences for audiences. As a private company Gower Street Estate can invest in this strategy and secure commercial partners to realise its aims and ambitions.”
Mayor of Liverpool, Joe Anderson said: “Albert Dock has always played an active role in the regeneration of Liverpool and I am excited to understand how the Dock is planning to once again set a course for future development, celebrating heritage while embracing the future needs of visitors to our great city.”
Wayne Hemingway, designer, curator of Vintage on the Dock added: “Albert Dock is a jewel in Liverpool’s crown – and a ready-made and evocative events space. We are very excited to be coming back in the summer and filling the Dock with classic cars, timeless music, entertainment and of course those brilliant vintage clothes and accessories.”
Other key components of the strategy will be to deliver a number of community engagement programmes, working with key partners like Heritage Lottery Fund, Tate Liverpool, Merseyside Maritime Museum and the Albert Dock Charitable Foundation, that celebrate the Dock’s history while embedding it in the heart of the communities it serves.
More information on this and all upcoming events can be found at www.albertdock.com