What’s The Beef, Liverpool?

LOVE Food Hate Waste has joined forces with Liverpool butchers, Bexleys, as the campaign reveals that every year people in the UK throw away 34,000 tonnes of beef – the equivalent to 300 million beef burgers. Research carried out by Love Food Hate Waste shows much of the waste, worth £260 million annually*, could be avoided by taking simple steps, such as planning meals in advance, understanding date labels, storing food better, serving the right portions and cooking with leftovers. According to its new poll, only one third of people who buy beef in Liverpool (32%) plan their meals in advance and purchase only the amount they need. But beef is popular in Liverpool kitchens – a traditional roast beef dinner and spaghetti Bolognese were named the city’s favourite beef dishes and 20% (for both) picked them as their most frequent beef dishes to eat at home. This was followed by a steak dinner and beef stew (both 12%). However, not everyone got around to using it up. One in six (17%) Liverpool residents who bought beef said it had gone to waste as they had left it to go past the use by date. 8% admitted they’d thrown it out after leaving it uncovered or in an open packet. The quality of the product (27%) and suitability for a recipe (23%) were the two most important factors to shoppers when buying beef, while just over a tenth of respondents in Liverpool (12%) were tempted by a deal or special offer. Richard Swannell from Love Food Hate Waste said: “Our research has shown that despite our love of beef, we still throw away hundreds of millions of pounds worth every year in the UK, with a weight equivalent to 300 million burgers (alternatively this is the weight of 150 million steaks†). “That’s why we’ve launched our Meaty Issues campaign, to encourage people in Liverpool to get the best out of their beef and other meats, saving them money and helping the environment.” Paul Brereton of Bexleys, an award-winning butchers based in Old Swan, is also backing the campaign. He said: “Beef is a very versatile meat – there are lots of different cuts and joints to choose from, which is why it remains very popular. There are also lots of ways to make it go further – using up leftovers, utilising unused portions in a wide range of recipes or freezing it for future use, so there’s no real excuse for wasting it if you have some that hasn’t been used up. “By speaking to your local butcher, on the high street or in a supermarket, you can make sure you buy the best type and quantity of beef to suit your needs, get advice about preparation and storage, and ensure you get the best value for money. I think Love Food Hate Waste’s Meaty Issues campaign is a great idea and I’m right behind it.” Richard added: “If you’re like the 80% of people in Liverpool who have leftovers after their Sunday roast, the Love Food Hate Waste website has lots of handy hints and top tips about how to make the best of your beef and other meats. We’d encourage everyone to save money and reduce waste by giving some of them a try.” Love Food Hate Waste is also on the hunt for Liverpool’s best leftover beef and meat recipes. To find out more and learn more about the Meaty Issues campaign, visit: www.lovefoodhatewaste.com/meaty-issues