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Don’t Get Burnt At The Bar – Drink Less, Enjoy More

A CAMPAIGN aimed at reducing drunkenness in Liverpool city centre is now underway.

Using the slogan ‘Drink Less Enjoy More’, it is aimed at 18 – 30 year olds and warns that they risk having their night out cut short as bar staff may refuse to serve them.

The campaign encourages young people to cut back on how much they drink at home before going out – so-called ‘pre-loading’ – as well as how much they consume when visiting bars, pubs and clubs.

The campaign, a joint initiative between Liverpool City Council, Merseyside Police, CitySafe and Liverpool NHS Clinical Commissioning Group, aims to raise awareness of the 2003 Licensing Act, which states it is illegal to buy alcohol for someone who is clearly drunk or for bar staff to serve someone who is clearly drunk.

Both offences are punishable with a fine of up to £1,000 and premises found to be serving people who are clearly drunk are also at risk of being stripped of their licence – but local research shows only half of people are aware of the law.

Carl Bell, general manager of non-alcoholic bar The Brink, which is based on Parr Street, told Good News Liverpool: “Not drinking as much has become a lot more popular for people on nights out, and we regularly have groups of people come to The Brink.

“Being alcohol free we have a lot on offer in terms drinks with more than 130 varieties of beverages from coffee to mocktails.

“We’ve seen an increase in stag and hen parties attending for a ‘day off’ the alcohol on their trips and we also have large crowds come in to watch the football or see open mic nights among many other events.”

Carl says he can see why opting to stay sober is becoming more popular for people on nights out: “There’s no surprise in it. There’s lots of positives; it’s good to give your body a break, no hangover, you save money, no regrets… the list goes on.”

Mayoral lead for Community Safety, Councillor Emily Spurrell, said: “Drinking excessively places a huge strain on public services such as the police, ambulance staff and hospitals.

“Almost three quarters of 18-30 year olds who need an ambulance to take them to hospital are taken between midnight and 5am. Most instances are at the weekend, with many incidents preventable if people hadn’t drunk too much.

“We don’t want to stop people enjoying themselves and we are not telling them not to drink. What we are saying is that by having less and not overdoing it you will have a better and safer night.”

The council’s Alcohol and Tobacco Unit staff are running training sessions to support bar staff to confidently refuse service to someone who is clearly drunk.

Merseyside Police will be actively enforcing the laws in Liverpool City Centre in order to reduce drunkenness.

Superintendent Mark Wiggins from Merseyside Police said: “We know that around 50 per cent of all violent crimes committed are alcohol related and that if you drink at home, then go out, you are more likely to be involved in violence, either as a victim or as an offender.

“Liverpool’s night time economy is rightly famous and the city has a well-deserved reputation as a safe and vibrant place to enjoy a night out. Every weekend at least 100,000 people visit to enjoy the night life and we want to ensure those people leave with memories of a fantastic night out and are keen to come back time and time again.

“This scheme isn’t aimed at those who drink responsibly – it’s there to help identify the small minority of people who have had too much alcohol and could end up being a danger either to themselves or others. People need to ask themselves whether they want to have their night ended early because they are refused entry to a bar due to them having consumed too much alcohol too early. Drink sensibly and enjoy your night out with friends.

“We are working with our partners to educate staff at licences premises so that they are not breaking the law by serving people who have clearly already had enough to drink.

“Merseyside Police is committed to reducing violent crime and making the streets safe and if successful, this initiative should help to make Liverpool an even safer place for locals and visitors alike to enjoy a night out.”


  1. Fresh as a daisy

Feeling fresh in the morning, particularly of a weekend, is unknown to many people. Imagine not having to wake up to an alarm clock but at your own leisure without nausea or a banging head.

  1. Money, money, money

The average spend per person on alcohol alone is around £100 per month. Cutting back on the ale could save a small fortune. If you were to put that money in a piggy bank and check it each Christmas, you wouldn’t have any worries buying in the presents and new clothes!

  1. Booze blues

We’ve all been there. Feeling miserable is a common side effect of a hangover. It makes your hormones hit rock bottom giving a sinking feeling that won’t go way for 24 hours. Why do this to yourself?

  1. The fear

Ever worried you said the wrong thing to the wrong person?  Or reacted in the wrong way to something? Can’t remember exactly who you said what to? Feeling paranoid? Yes – that’s ‘the fear’. Everyone knows excessive alcohol will dull the senses and cause memory loss. Don’t give yourself the fear, it’s not worth the headache it causes.

  1. Calories still count

Alcohol causes weight gain. The myths about ‘clear dinks are better for you’ or ‘light beer won’t make you fat’ are all false. once your body has alcohol inside it stops burning fat. The alcohol then sits in your body and converts into fat. There’s a whole proven science behind it – Google it. There’s no escaping it – alcohol will make you put on weight. End of.



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