No squeeze on profits for this zestful couple

WHEN they started making healthy juices in their home kitchen for family and friends, entrepreneurial couple Tom Muir and Louise Disley had no idea that less than two years later, they would be squeezing out more than 2,000 juices a week. Just Juices, which has a celebrity following including Callum Best and Made in Chelsea’s Binky Felstead, is the UK’s first range of 100% natural super juices which offer health conscious consumers nutritional, great tasting juices, with significantly reduced sugar content. The inspiration for the business came from 28-year-old Louise’s love for home juicing and the encouragement of family and friends who convinced her to share her great tasting recipes with the public. Juicing has now moved on from the family kitchen to a much larger operation and premises in Fazakerley, employing three new staff members to help meet the growing demand. They have also invested in the latest cold pressing technology, which will allow them to produce thousands of litres of cold pressed juices every week. Since launching their latest range of super juices in March, Tom and Louise have sold 15,000 bottles to customers all over the world, attracted investment worth £20,000 and grown their business by around 300%. And demand for their cold pressed juices doesn’t seem to be slowing down. As well as being stocked in 35 independent retailers in London, Liverpool, Birmingham and Glasgow, the duo have secured a deal with hotel giant Radisson, high-end London retailer As Nature Intended and coffee shop chains Bean and Urban Coffee. Plans for the next 12 months, will focus on expanding this range of stockists, focusing on supermarket chains, as well as high-end retailers. Full time mum Louise, said: “Juicing seems to be big business just now. The natural food market is seeing record growth – worth around £97million and consumers are more inclined than ever before to make health conscious food choices. “The UK juice market is full of products which either taste great but are packed full of sugar, or have little or no sugar yet lacking in taste. Our range of drinks addresses this gap. We use a process called cold pressing to create the juices which helps retain three to five times more vitamins and results in a more refreshing product. “Response to our juices has been great so far, our Berry Young and Energy Boost drinks have been extremely popular with customers and we are looking to develop our product range even further over the next 12 months. “Our aim is to sell at least 500,000 bottles a year by 2017, expand our warehousing capabilities and create even more employment opportunities for local people.”