Love2Shop sponsors Liver Bird

Wirral-based Love2shop Business Services, one of the UK’s leading providers of cost effective and flexible reward solutions, is celebrating its regional heritage by sponsoring a new 8-foot Liver Bird which is to be permanently located in the shopping area outside Central Station in Liverpool.

Called ‘The Spirit of Liverpool’, the 8-foot bronzed bird has been developed over the past six years and smaller versions have sold to more than 40 countries around the world. One was also presented to the Queen when she visited the Royal Liver Building.

Commenting Chris Hartley, Business Development Director at Love2shop Business Services said, “We’re part of Park Group Plc, one of the biggest employers in the Wirral and, as such, have long-standing ties with the region. Sponsoring the new Liver Bird is a fantastic way to commemorate our regional heritage and it’s entirely appropriate that the bronze statue will take permanent pride of place in the central shopping area of Liverpool.”