FESTIVAL season is well and truly upon us and for the hospitality sector in the city, it’s certainly ramping up to a very busy summer indeed.
We know Liverpool has a unique cultural scene, built heavily around city focused events with longstanding festivals such as Liverpool Pride, Liverpool International Music Festival and Beatlesweek growing in popularity, size and stature year-on-year.
It’s festivals such as these that have been attributed to helping the city surge from 16th place to 6th in the UK for attracting international visitors.
Music to everyone’s ears.
More so than ever hotels are being booked months in advance in anticipation of events such as Sound City and Creamfield’s and at the Richmond Hotel we hear from families and groups of friends the benefits of larger, self-catered rooms, they can use as their ‘tent’ for the weekend in the city at their chosen festival.
It’s why it is so encouraging to hear that the council has ambitious plans to bid for the Commonwealth Games to come to the city in 2022 – a smart move in my eyes.
Diversification is also key to the success of this international pull.
Brazilica sets the streets alight with a shimmer of South American atmosphere, complete with masses of feathers and that infectious samba rhythm and it’s also why Africa Oye last month pulled in communities from across in the city region and beyond together, to celebrate the rich and vibrant culture of the continent.
Its aim is to redress the balance of negative representations of one of the most inspiring countries in the world. Another triumph in the calendar if you ask me.
This month sees the Arab Arts Festival in the city, an equally celebratory event raising awareness and promoting an understanding of Arabic culture for both Arab and non-Arab audiences in Liverpool and beyond.
Nourish – our exclusively female only lifestyle boutique will be there too; after finding itself the perfect destination for Arabic women to workout, relax and embrace wellbeing, all within the comfort of their religious laws.
Love Thy Neighbour was one of those that took centre stage with the foodies who descended for the inaugural ‘Celebrating Bold Street’, as part of Independents’ Week at the beginning of this month.
With the help of BID levy payers, Independents’ Week celebrated the growing independent business community on and around Castle Street, Old Hall Street, the Cavern Quarter, Church Street, Metquarter, and of course, Bold Street, which is now world-renowned for its eclectic independent scene, featuring such Liverpool favourites as Maray, Mowgli and Bold Street Coffee.
It’s festivals like this that celebrate the great and good of our homegrown talent, running alongside the huge multi-cultural festivals that attracts streams of guests from home and abroad to our city, that truly makes it was it is today – the UK’s Festival City du jour. Let the summer commence.
Be sure to shine, it’s festival time
By Grace McGinnis of Nourish Spa
SUMMER in Liverpool means only one thing; festival time. As most of us from the city jet off across the world seeking sun and beach fun, our main city summer experiences are spent dancing in the fields and streets at festivals.
Whether you’re a dance-loving one-dayer or in it for the long-haul our love for making these musical and cultural memories mean that we take getting festival ready as a serious summer essential.
Here at Nourish, our festival lovers back at HQ are on hand to help. Here are our top four tips to get festival ready this summer:
1. Plan, prep and be ready.
Hard core festival goers (Creamfields and Kendal Calling) will appreciate when we say prepping is the most essential part of attending a festival. There is nothing worse than having the daily beauty chore. We suggest unpacking the throwaway razors and booking yourself in for a professional wax to take away any shower misdemeanours.
2. Get down and glow
Whatever the weather, ladies, always desire that glowing festival skin – prepped and ready for our denim shorts and crop tops. Save the instant tan if you’ve got a long weekend of ahead of you. Exfoliate your entire body, focusing on knees and elbows and attend your prebooked spray tan to ensure you’re streak free, golden tan you’ve been dreaming of. Trust us it will make your life a whole lot easier and care free whilst you’re breaking down the dance moves at LIMF Summer Jam and Festival No.6, in North Wales.
3. Roll up, roll up
You can always stay in one of the luxurious apart hotel rooms at The Richmond Apart Hotel is you’re feeling like a true VIP and nip to Nourish for a curly blow each day before you hit the festival of your choice. But if a one off curly blow and pin curls is all the budget will allow, the trick to make the very most of it. After day one and before you go to bed, brush your hair, get some bobby pins, section out two inch pieces of hair, curl and roll your hair up and around two fingers until you reach your scalp and pin in place. The whole process takes only a couple of minutes, sleep on it, remove the pin curls the next morning, you have another day of flawless looking hair. Just because we’re at a festival doesn’t mean our hair has to look anything but fresh.
4. Shine bright like a diamond
A shellac mani and pedi is the perfect way to achieve the polished look at this year’s gatherings and what better than to be bang on trend with the latest mirror and mermaid shades. As this year’s festival look is all about metallic eyes and glittery faces, whether you’re going further afield to Latitude or Bestival, shimmering looks are the way to go. Take a helping of our festival advice and be ready in time for this summer’s biggest festivals, and some